Takaneo · Case study · naia
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Takaneo

361° creative agency

It all began at Takaneo, our partner agency and the place where naia was first put to the test. The idea was never to let AI do the creative work. It was to win back time on everything around it: research, proofreading, translation, preparation. The team kept doing what it does best, and we realised the same approach would work for any business.

Services EmpowermentAutomation
Case 1 Empowerment

Blog posts researched, proofread and translated in a fraction of the time

Tool AI assistant

67% less time per article

The challenge

Each blog post took the team up to 3 hours: finding an idea, digging up studies, proofreading, then translating it all into English.

The solution

An AI assistant that pitches ideas and angles, then finds the studies to back them up. Once the team has written the post, it proofreads it and produces the English version.

How the team uses it

  1. The team The team starts with a topic or a rough idea for a post.
  2. The AI assistant The assistant pitches a few angles on the topic.
  3. The team The team picks the strongest angle.
  4. The AI assistant The assistant reads around a hundred sources online and pulls out the key facts.
  5. The team The team writes the post and passes it to the assistant.
  6. The AI assistant The assistant proofreads the post and translates it into English.
  1. The team The team starts with a topic or a rough idea for a post.
  2. The AI assistant The assistant pitches a few angles on the topic.
  3. The team The team picks the strongest angle.
  4. The AI assistant The assistant reads around a hundred sources online and pulls out the key facts.
  5. The team The team writes the post and passes it to the assistant.
  6. The AI assistant The assistant proofreads the post and translates it into English.
Results

Posts that still sound like the agency, because the team writes them, and 2 hours saved on each one.

Case 2 Automation

Building the tool that didn't exist

Tool Custom AI tool

The challenge

Takaneo wanted to offer its clients GEO (Generative Engine Optimization: getting a brand recommended by ChatGPT and other AI tools). The problem was that nothing on the market could reliably tell whether AI tools were mentioning a brand in Luxembourg.

The solution

So we built one. It audits a website and tracks how often the brand comes up in the answers of 7 AI tools.

How the team uses it

  1. The team The team enters a client's website address.
  2. The custom AI tool The tool runs a technical audit of the site.
  3. The custom AI tool The tool comes up with the questions real prospects would ask.
  4. The custom AI tool The tool puts these questions to 7 AI tools and analyses the answers, including which competitors come up.
  5. The custom AI tool The tool calculates a GEO score and writes up a detailed report.
  6. The team The team uses the report to advise the client.
  1. The team The team enters a client's website address.
  2. The custom AI tool The tool runs a technical audit of the site.
  3. The custom AI tool The tool comes up with the questions real prospects would ask.
  4. The custom AI tool The tool puts these questions to 7 AI tools and analyses the answers, including which competitors come up.
  5. The custom AI tool The tool calculates a GEO score and writes up a detailed report.
  6. The team The team uses the report to advise the client.
Results

Takaneo now sells a new service to its clients: GEO.

Sound familiar?

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